Google Cloud × Team USA
As a partner of Team USA, Google Cloud collaborated with elite athletes to build an AI tool that transforms standard video into actionable performance data, helping athletes find their competitive edge for the Olympic Winter Games.
Historically, elite skiers and snowboarders lacked the data needed to safely push their limits. Google Cloud is helping by providing AI to measure extreme human movement without the use of sensors.
To ensure athletes and viewers can truly "read" a run, we developed custom graphics that reveal the physics behind the sport. Paired with skeletal tracking, which captures body mechanics frame-by-frame, these tools break down the nuance of every trick—turning a split-second blur into a precise story of performance.
↑ Biomechanics metrics
↑ Timeline
In Milano Cortina, video is no longer just footage; it is a powerful input. The AI coaching platform uses Gemini’s State-of-the-Art Multimodal capabilities to process video, audio, and spatial data simultaneously. It can understand how the athlete moves through their environment in a video. Gemini identifies them in the frame, detects their stance, and calculates their biomechanics.
↑ Behind the tech
↑ Web design
↑ UI components
↑ Visual research

↑ User interface and overlay
– CrEdits
- Google Cloud : Governance
Christina Houghton · Strategic & Team lead
Mau Ruiz · Creative lead
Blake Rutledge · Creative technologist
Mei Rawlinson · Production lead, digital
Somar Ibrahim · PgM lead
Oliver Horvat · PgM - Google Cloud : Demo & Experiments
Jenna Conlin · Creative operations
Noah Pisner · Sr creative
Adam Romano · Art direction
Harisson Santos · UX/UI designer
Alex Devaux · Creative technologist - FSA Team
Jonathan Chen · FSA team lead
Thomas Cummings · Field solutions architect
Alejandro Ballesta Rosen · Field solutions architect - Feels Like
Skyler Tapler · Sr producer
Patrick Gardner · Executive producer
Róisín McKenna · Producer
Marcelo Reis Melo · Creative director
Rodrigo Alberini · Director of operations
Chris Coniglio · Technical director
David Bastian · Design director
Thomas Buffet · Art director - Freelancer
Christian MacMillan · Tech developer
Aleksandar Rodic · Creative technologist
Hugo Bruvry · UX/UI Designer - Entropico
Film production
Other teams working with: PSO, Google Deepmind, Account team
Google Deepmind: Google’s research lab, who are leading use of the THFM model
PSO: Professional Services Organization, driving the deployment into the customer project.
NBCU Account team: Managing ongoing relationship with NBCU (beyond Olympics work)

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