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Google Cloud × Team USA

As a partner of Team USA, Google Cloud collaborated with elite athletes to build an AI tool that transforms standard video into actionable performance data, helping athletes find their competitive edge for the Olympic Winter Games.

Historically, elite skiers and snowboarders lacked the data needed to safely push their limits. Google Cloud is helping by providing AI to measure extreme human movement without the use of sensors.

To ensure athletes and viewers can truly "read" a run, we developed custom graphics that reveal the physics behind the sport. Paired with skeletal tracking, which captures body mechanics frame-by-frame, these tools break down the nuance of every trick—turning a split-second blur into a precise story of performance.

↑ Biomechanics metrics

↑ Timeline

In Milano Cortina, video is no longer just footage; it is a powerful input. The AI coaching platform uses Gemini’s State-of-the-Art Multimodal capabilities to process video, audio, and spatial data simultaneously. It can understand how the athlete moves through their environment in a video. Gemini identifies them in the frame, detects their stance, and calculates their biomechanics.

↑ Behind the tech

↑ Web design

↑ UI components

↑ Visual research

google-cloud-olympics-user-interface-edited

↑ User interface and overlay

– CrEdits

  • Google Cloud : Governance

    Christina Houghton · Strategic & Team lead
    Mau Ruiz · Creative lead
    Blake Rutledge · Creative technologist
    Mei Rawlinson · Production lead, digital
    Somar Ibrahim · PgM lead
    Oliver Horvat · PgM

  • Google Cloud : Demo & Experiments

    Jenna Conlin · Creative operations
    Noah Pisner · Sr creative
    Adam Romano · Art direction
    Harisson Santos · UX/UI designer
    Alex Devaux · Creative technologist

  • FSA Team

    Jonathan Chen · FSA team lead
    Thomas Cummings · Field solutions architect
    Alejandro Ballesta Rosen · Field solutions architect

  • Feels Like

    Skyler Tapler · Sr producer
    Patrick Gardner · Executive producer
    Róisín McKenna · Producer
    Marcelo Reis Melo · Creative director
    Rodrigo Alberini · Director of operations
    Chris Coniglio · Technical director
    David Bastian · Design director
    Thomas Buffet · Art director

  • Freelancer

    Christian MacMillan · Tech developer
    Aleksandar Rodic · Creative technologist
    Hugo Bruvry · UX/UI Designer

  • Entropico

    Film production

Other teams working with: PSO, Google Deepmind, Account team
Google Deepmind: Google’s research lab, who are leading use of the THFM model
PSO: Professional Services Organization, driving the deployment into the customer project.
NBCU Account team: Managing ongoing relationship with NBCU (beyond Olympics work)

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