FLÂNEUR × Awakenings
To mark their collaboration, Flâneur and Awakenings envisioned a special installation for their Amsterdam Dance Event (ADE) 35k+ attendees at the Sugar Factory, an immersive experience that transformed engagement into kinetic artwork.
With Baast Studio, we designed an 18 m² reactive LED wall that did more than display content, it came alive. The installation responded to movement in real time, transforming every passerby into a performer. As people moved through the space, the wall translated their presence into rippling visual energy, creating a living canvas that merged Flâneur's tech-forward identity with the visceral pulse of electronic music culture.
The wall worked on instinct. Walk past, and it responds immediately. Stop to watch, and the visuals deepen. Bring friends, and individual gestures merge into collective patterns, turning casual interactions into spontaneous performances.
↑ Interactive installation (600 × 300 cm)
↑ Festival-goer revealing the Awakenings logo
Jairo Lopez, Creative Director at Flâneur, alongside Natalia Rożkiewicz and Regi Schalks, became our compass. They live and breathe fashion and electronic music culture, and their vision was clear: the interaction needed to feel elegant, prominent, tech-forward, and modern, worthy of both the brand and the crowd. Our challenge was translating that instinct into technology that could deliver it flawlessly.
At ADE, thousands of experiences unfold simultaneously, which means every installation is competing to become someone's story. We had seconds to earn attention, so we designed for the way people actually move through festivals: quickly, curiously, and in groups.
↑ Early stage prototype (three.js)
Process
Our process started with observation: how do people move through festival spaces? How do solo interactions become group moments? How do you design a reveal that unfolds naturally rather than announces itself?
These questions shaped every decision. We needed an installation that responded to individual gestures but also scaled to collective energy, where a single person could spark something, and a crowd could amplify it. The brand reveal couldn't be explicit; it had to emerge through experience, layer by layer.
↑ Evolving color schemes
↑ Baast Studio creative process and deployment
At the heart of the installation was Jona 2.0, Baast Studio proprietary tracking system. A network of cameras mapped movement across the entire 18 m² surface, translating real-time data into generative visuals with ultra-low latency. The response felt physical and immediate, no lag between gesture and effect.
The real challenge wasn't technical complexity; it was invisibility. We built something sophisticated enough to handle unpredictable human behavior, yet simple enough that no one thought about how it worked.
They didn't see cameras or code, only their movement, amplified.
↑ Reactive space 18 m², Event duration - 5 days, Interaction time : 60-90 sec, Estimated reach : 8.5k
– Credits
- FLÂNEUR
Jairo Lopez Riestra · Art direction
Natalia Rozkiewicz · Project management - Awakenings Festival
Luuk Molenschot · Brand partnerships manager
- Baast Studio
Abril Alvarez · Co-founder, Accounts manager
Roel Kok · Technical direction, Creative development
Sunniva Ottestad · Producer - CT Group
Audiovisual engineering
- Hugo Bruvry
Concept development, Prototyping
☼ Images and video by Baast Studio and Flâneur.
Rue Saint-Louis,
35000 Rennes, France
hbruvry@gmail.com
+33 (0)7 87 57 48 91
