Instagram gradient

Meta asked FIELD.IO for a dynamic, intelligent identity system. Empowering Instagram with agility, recognition and reach. An evolution of Instagram’s most recognisable brand asset: the gradient. The new global toolkit is brought to life with more dynamic range and movement.

Enhanced Accessibility

The gradient was carefully crafted to adhere to best practice accessibility standards. Gradient compositions and colour hierarchy combine with bespoke layouts and motion design to create a more dynamic, accessible, and energetic brand expression.

↑ Global gradient guidelines

↑ Research and development

Contextualised Expression

The living energy of Instagram, captured through the gradient is intelligent and adapts to context. Creating immersive experiences, it responds to users, content, the physical environment, audio, and movement to invite interaction and inspire creativity.

↑ Look development

↑ Personalization from picture

↑ UI assets

↑ Gradient in app

↑ Application on Meta family

– Credits

FIELD.IO
Marcus Wendt · Executive creative direction
Jack Grafton · Creative direction
Justin Crook · Creative direction
Elsa Ásgeirsdóttir · Production
Gianluca Monaco · Art direction
Riccardo Torresi · Creative development
Margot Hofmans · 3D Design
Betty Lu · 3D Design
Doris Helmlinger · Design
Ray Chong · Design
Matyas Czel · Motion design
Max Palmer · Motion Design
Hugo Bruvry
Creative development, Motion design

← See N3 Experience

See PH Opening →

I'm available to work and collaborate :),
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Leinestraße,
10049 Berlin

hbruvry@gmail.com
+33 (0)7 87 57 48 91

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